Bing Isn’t Just Bing Anymore
It powers:
- Microsoft Edge's default search
- Windows desktop search bar
- ChatGPT’s web browsing (via Bing Search API)
- Copilot in Microsoft 365 (Outlook, Word, Teams, etc.)
- OpenAI's enterprise integrations
When AI tools “look things up,” they often use Bing — not Google.
SEO in the Age of LLMs
Search is no longer about just clicks.
It’s about:
- Being cited in AI summaries
- Powering answers in ChatGPT
- Structuring your content to train large language models (LLMs)
And Bing is the pipeline many of those tools use.
Real-World Example: Booking Use Cases
Imagine someone asks ChatGPT:
“What’s the best bounce house rental software for small businesses?”
If your page isn’t indexed — or optimized — for Bing:
- You won’t appear in web-browsing answers
- You won’t be summarized in AI chat tools
- You won’t show up in Microsoft Copilot queries
Bing SEO Best Practices
If you’ve ignored Bing until now, here’s where to start:
- ✅ Submit your site to Bing Webmaster Tools
- ✅ Use schema markup for FAQs and listings
- ✅ Ensure fast page load speeds on both desktop and mobile
- ✅ Use structured HTML — AI models depend on readability
- ✅ Monitor your performance in Bing-specific tools
Final Thought
Google is still king of traffic — but Bing is quietly becoming king of answers.
If your site isn’t optimized for Bing, you’re invisible to the next wave of AI-powered discovery.
At Bookzia, we help booking and rental platforms get discovered — by humans and AI.